The slvr story

Two mates. One overlooked problem.

Two best mates from Melbourne set out to fix something everyone sleeps on, and nobody thinks about.

Read our story ↓ Melbourne, Australia
One of the slvr co-founders

co-founder no. 1

One of the slvr co-founders at home with their dog

co-founder no. 2 (+ friend)

Est.2023Melbourne

2,920

Hours a year on your pillowcase

The question that started it

That’s how long your face spends on a pillowcase. So why isn’t it part of your skincare routine?

Based on roughly eight hours of sleep a night.

Silver-infused silkFounder-led since 2023Bonded, not sprayed on90-night trialMelbourne, Australia
Silver-infused silkFounder-led since 2023Bonded, not sprayed on90-night trialMelbourne, Australia

How we got here

How one article turned into slvr.

Discovery

Early2023

The article that made us look at sleep differently.

We read how much bacteria, oil, sweat and skincare residue builds up on a pillowcase between washes. We were investing in skincare like everyone else, but ignoring the surface our faces spent eight hours on every night. Once we saw it, we couldn’t unsee it.

Development

Late2023

Months of samples and back-and-forth.

The idea was simple. The product wasn’t. We tested fabric after fabric to get the beauty benefits of premium silk, with silver-ion antimicrobial technology bonded into the fabric, not sprayed on top.

Printed slvr packaging inserts on press during production

inserts on press

A case of individually wrapped slvr pillowcases from the first production run

first production run!

Launch

2024

slvr officially launched.

Our first silver-infused silk pillowcase shipped from Melbourne. Customers got it straight away: your pillowcase should be part of your skincare routine, not an afterthought.

Behind the scenes at the slvr launch campaign shoot

launch shoot

A model holding a slvr pillowcase on set during the campaign shoot

on set

Momentum

2025

The brand started to move.

Word spread. People tried slvr, came back, told friends and shared their results. What started as two mates solving an overlooked problem began gaining real traction across Australia.

Shooting slvr content at home with a camera and ring light

shooting content at home

The slvr silk scrunchie range in its packaging

the scrunchie range

Now

2026

One of Australia’s fastest-growing sleep & skincare brands.

Built on a credible product for a problem people overlooked for years. And we’re just getting started.

Customer orders packed and ready to ship

orders ready to go

The slvr team at an industry event

out at an industry event

Our mission

Change the way people think about where they sleep.

We want your pillowcase to be seen as an extension of your skincare routine, not just another bedding product. Our job is to create credible, thoughtful products that work quietly in the background while you sleep.

Ethan & Trent Founders of slvr

What hasn’t changed

  • 01

    Bonded, not sprayed on

    Silver-ion technology built into the fabric itself, not coated on top.

  • 02

    Credible over clever

    Products built around a real problem people had overlooked for years.

  • 03

    Founder-led

    Still independent, and still close to every part of the business.

The slvr silver-infused silk pillowcase in its gift box

Try it for yourself

The pillowcase that started it all.

Silver-infused silk, made to be part of your skincare routine.

  • 90-night trial
  • Fast, tracked shipping to AU & NZ
  • Loved across Australia & New Zealand
Shop the pillowcase →